Acquisition Churn Rate Security Software Developers 
ConversionXL
MARCH 17, 2021
Companies experience a high churn rate because of bad product adoption. In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company). MQL cost significantly increased.
maplebutter.com
JANUARY 8, 2013
2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Acquisition / Lifetime Value, etc. I’m a web designer but I need to find a dependable software developer to team with.
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