Remove Acquisition Remove Curation Remove Database Remove Vertical
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

-Preliminary details: Social e-commerce site, based around celebrity and influencer-curated recommendations. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Potentially limits acquisition opportunities for independent ad networks.

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10 Tools for Understanding and Dissecting an Industry

VC Cafe

Resources abound online, but the noise-to-signal ratio is high, and the content needs to be verified and curated. So he teamed up with a few PhDs and set off to write a book about each major vertical – Healthcare, Technology Media and Telecom, Energy and Industrials, Retail and Consumer Goods, etc. A 1) Industry reports.

Curation 167
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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

Easy—your customer database. Even if it’s not complex, your customer database is a goldmine of useful, actionable data. In a single sentence, underwear company Stance make it explicitly clear who their audience is (“the fashion curator with street appeal”) and the benefits they’ll get by wearing their socks (sophistication).

eCommerce 102
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They create, curate, and share content on a regular basis, and, most important of all, are usually very receptive to guest contributions or sponsorship—providing an opportunity to get your business in front of thousands of extremely relevant eyeballs. This Stack Exchange forum exclusively for database administrators.

B2B 133