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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

What do I mean by that (to those of you who are not database geeks)? You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. Two words: Primary Key. Happy birthday! #2:

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