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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Softwares keep upgrading with technological innovations.

Web 127
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

Partner 225
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Large companies and their boards live in fear of losing what they spent years gaining (customers, market share, revenue, profits.) This may work in stable markets and technologies. How to Miss the Boat – Five Times.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Large companies and their boards live in fear of losing what they spent years gaining (customers, market share, revenue, profits.) This may work in stable markets and technologies. How to Miss the Boat – Five Times.

Azure 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. We experimented with tap and go technology, both on cards as well as embedded in mobile phones. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc.