Startup Professionals Musings

JUNE 5, 2012

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

MAY 4, 2011

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

ConversionXL

JULY 3, 2020

Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. At the same time, organic traffic, for many news sites, isn’t the primary acquisition source, in part because most news-related queries are new and never searched before. Metering vs. lead-in. Metering. “As

SEO 122

SEO HTML Technical Review Caching 122

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

SEPTEMBER 1, 2018

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. By sharing and learning in non-competing areas, they can focus their limited resources on solidifying their core competencies, and expanding their unique segment of the market.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Once you understand the lifetime value of a customer, you can determine how much you’re willing to pay in new customer acquisition costs.

Acquisition 43

Acquisition Cost Customer .Net 43

Startup Professionals Musings

JUNE 14, 2014

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. By sharing and learning in non-competing areas, they can focus their limited resources on solidifying their core competencies, and expanding their unique segment of the market.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Increasingly, a hands-on product/customer, and business model-centric CEO with an entrepreneurial vision of the future may be the difference between market dominance and Chapter 11.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Increasingly, a hands-on product/customer, and business model-centric CEO with an entrepreneurial vision of the future may be the difference between market dominance and Chapter 11.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

AUGUST 10, 2016

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. By sharing and learning in non-competing areas, they can focus their limited resources on solidifying their core competencies, and expanding their unique segment of the market.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. All they need is a fan page, which they inevitably already have.

Programming 150

Programming Turkey Social Media Redemption 150

Lightspeed Venture Partners

DECEMBER 3, 2010

Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers.

Internet 113

Internet eCommerce Advertising Flash 113

Up and Running

SEPTEMBER 13, 2021

That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. Along with other invaluable pieces of information, such as when they access your website and how long they spend on each page—you can use this information to take the guesswork out of your online marketing.

Analytics 93

Analytics SEO Channel Search 93

Berkonomics

AUGUST 1, 2013

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship.

Internet 75

Internet CPA Acquisition Revenue 75

The Startup Magazine

NOVEMBER 6, 2018

This does not make a good investment, especially when the cost per acquisition is higher for email at £42.55 in comparison to direct mail which is only £39.59. It’s important to give your audience the urge to know more when they view your direct marketing, such as a saddle stitch brochure.

Email 101

Email Marketing Distribution Audience 101

YoungUpstarts

SEPTEMBER 27, 2016

Email remains one of the most cost-effective channels for marketing departments all around the world. According to the Direct Marketing Association , Email marketing yields an average 4,300% return on investment for businesses in the United States. Start building your email list. Don’t believe us?

Channel 100

Channel Social Media United States Email 100

ConversionXL

MAY 27, 2022

Use direct marketing to continue the conversation. Cater direct marketing to prospects who’ve already demonstrated interest and engaged with your demand generation content. they fit your buyer personas and demonstrate a need for your solution) become suitable candidates for direct marketing outreach.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

MAY 3, 2017

Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me.

San Jose 133

San Jose Customer Database Campaign 133

Up and Running

JUNE 22, 2016

In fact, it returns the same ROI as social media marketing. According to a 2015 Direct Marketing Association report, in terms of response rate, direct mail outperforms all digital channels. In terms of cost-per-acquisition, it’s also very competitive, coming in at around $19.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

JULY 20, 2019

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Promotional vs. transactional emails. Does one work better than the other?

eCommerce 90

eCommerce Email Conversion Marketing 90

Tim Keane

OCTOBER 3, 2007

If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. If its click rates, or purchases per hour, or acquisition costs, give it a try. If you dont already know about it, check out the ECHO awards of the Direct Marketing Association.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets. Buy sites in your market. I like to write, but not that much.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

MAY 9, 2017

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Free trials and freemium products have proven to be effective acquisition tactics. They’re also two triggers that direct marketers and copywriters have been well aware of for years. appeared first on ConversionXL.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Pascal's View

AUGUST 21, 2011

Because over 70% of daily trading activity is driven by rapid turnover funds, public market valuations at any given point in time are even less indicative of fundamental enterprise value than they ever have been. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

Valuation 50

Valuation Social Media Media IPO 50

Occam's Razor

SEPTEMBER 19, 2011

Bonus: Here's one of my favorite articles… all the way from 2007 but chock full of pithy valuable lessons for all of us regardless of our field: 41 Timeless Ways to Screw Up Direct Marketing. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JULY 31, 2006

5 : Understand exactly what the acquisition strategy of your website / company is. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Above is my awesome Visitor Acquisition Efficiency Analysis report (click link to get it).

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 11, 2016

Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48