Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis. Quality conversions Audience-based marketing (retargeting, segmentation).
Let's personalize your content