article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. SEO, email marketing, Facebook advertising).

Retention 113
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

Your dashboards don't need more wiz-bang graphics or for them to be displays of your javascript powers to sql your hadoop to make big query cloud compute. It leverages the assisted conversions report from Google Analytics, and includes a module of the distribution of macro and micro-outcomes. They need more English language.

Analytics 159
article thumbnail

How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. At first glance, this looks like a much more credible distribution of value—if, of course, you’ve got an accurate model.

article thumbnail

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Here is what the allocation looks like for organizations that are empowering Analysis Ninjas… What does your effort distribution look like? SQL and web analytics is your wheel house."

Analytics 140
article thumbnail

Startup Tools

steveblank.com

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

article thumbnail

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis. Quality conversions Audience-based marketing (retargeting, segmentation).

Agile 90