Acquisition Early Stage IP Sales Cycle 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
infochachkie.com
SEPTEMBER 24, 2011
At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. IP) is an ugly thing at a startup.
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