Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. you know of anyone in the social media marketplace that might be able to help? John Greathouse. Got it now.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40