Acquisition Hockey Stick Metrics Search 
ConversionXL
FEBRUARY 19, 2016
In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. How do you balance traffic acquisition with conversion optimization?
Up and Running
AUGUST 21, 2014
In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Those keywords are very, very expensive.
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Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. And yet, their investors are frustrated.
Up and Running
MARCH 11, 2015
That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Where do you search for a co-founder who might help you with this pitch and planning process? Are you doing an acquisition? Where do you look?
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Invites went up 50%; 35% lift in referral acquisition. Setting up your experiments for success: Define success metrics. Try out different tactics, tools, offers, and designs.
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