Both Sides of the Table

JANUARY 11, 2014

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Where do you search for a co-founder who might help you with this pitch and planning process? Are you doing an acquisition? Where do you look?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. The five ways of digital transformation: Digitize the product; Wrap a digital service layer around product; Digitize processes “behind the scenes”; Digitize marketing, sales, and retention efforts; Innovate new digital products.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114