Remove Acquisition Remove IP Remove IPO Remove Sales Cycle
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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105
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Beware The Consultant

infochachkie.com

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. IP) is an ugly thing at a startup. At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. Pyramid Power.

Equity 40