Acquisition, IPO, PR and Stealth

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Did you feel that pressure to deliver immediately?

Marketing

Marketing Sales Cycle Startup CTO Hire

Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Stealth is a customer-free zone. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy.

San Francisco

San Francisco Lean Agile Continuous Deployment

StartUpRoar

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

Lessons Learned: Achieving a failure

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