Remove Acquisition Remove Metrics Remove Sales Cycle Remove SQL
article thumbnail

How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Our next step was to adapt the funnel to fit our marketing automation platform and sales processes. Honorable mention: The DemandGen Framework. Image source ).

Demand 101
article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all. .

Demand 95