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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

This is a subheading for your ad, separated from the first title by a vertical bar. If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. People usually notice your title first to decide if your ad is relevant.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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