Remove Acquisition Remove PPC Remove SEM Remove Web
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Rewiring the brain Teaching is hard work. :).

Analytics 127
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold.

Analytics 125
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My "Aha" Moment in San Francisco

Growthink Blog

Here were a few of mine: These are the Worst AND the Best of Times for New Client Acquisition. You see, while these expectations have driven up customer acquisition costs, they have also driven the cost of a competitor acquiring that customer away from you even higher. “Aha” moments were aplenty for all who made the effort to attend.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Probably not.

Analytics 127
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. With “Content Explorer” you can easily explore the most shared content on the web. Search marketing. This is where Hootsuite comes in.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. With “Content Explorer” you can easily explore the most shared content on the web. Search marketing. This is where Hootsuite comes in.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116