A Smart Bear: Startups and Marketing for Geeks

article thumbnail

Bending over: How to sell to large companies

A Smart Bear: Startups and Marketing for Geeks

Your EULA will be examined with the same fervor as a billion dollar acquisition. You go to their web site, try to find the link to buy, figure out how to pay, get to the checkout page, then stop and search Google for "adobe coupon codes", go back to step 1. It helps if it is fair and well balanced at the start.

article thumbnail

Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Edwin: I do get a lot of searches for that, by the way. What might their title be today that you could search LinkedIn on or you could pummel your network around? And some of that may be exactly to hire this other person to do whatever, like acquisition, and fuel the growth that way. You know what I mean? That kind of an offer.

article thumbnail

Startup Weekend pep talk: It ain’t the code

A Smart Bear: Startups and Marketing for Geeks

Not a business plan , but rather a simple spreadsheet with pricing model, how money flows in and out during normal operation, customer acquisition cost, and therefore how many customers you’ll need to break even on operating costs, and how many more to break even including human costs. Construct a plausible business model.

Startup 284