Advertising Affiliate Bootstrapping Marketing 
A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
Stop me if you’ve heard this one: Your bootstrapped startup is finally off the ground. You don’t have a huge budget, but you can plough some of your winnings back into advertising. A hundred affiliates take the bait, but two months later, half of them haven’t sold anything, and most of the others have sold only once.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. Advertising ?? Advertising isn't dead; you can still buy eyeballs.
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sharkseo.com
NOVEMBER 29, 2010
RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Do not rely on SEO to market your product It sounds contradictory, but its true.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Question: How big does this company’s target market need to be? Of course not all people will find out about the product from advertisement!
Up and Running
MAY 23, 2016
A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. How to Do Market Research.
Software By Rob
SEPTEMBER 1, 2011
Who says a bootstrapped startup can’t succeed? Here are 10 bootstrapped companies that did it on their own with no outside funding. Looking back on their previous experiences working at startup companies, the founders decided to bootstrap their business in lieu of seeking outside funding. Startup #1: Goldstar.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 19, 2011
But fighting for the middle is murky — without a strong affiliation and a consistent set of beliefs, how do you convince all of the centrists you’re the best candidate? You’ll be surprised how many people outside your target market wish that they were inside, and will join you if only to live vicariously.
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