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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot. Early evidence is good.

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Will Facebook be the Next Yahoo?

Rob Go

The entire Tech world is waiting with baited breath for the filing of Facebook’s IPO next week. Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Advertising effectiveness. Here are the major vulnerabilities that I see: 1.

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Marching through quicksand

Startup Lessons Learned

I believe in the new world you describe, but I think you forget the role that the distributors play in aggregating content for a self-selecting consumer "type" The easiest place to see this in newspapers, where consumers normally buy a newspaper that shares their political viewpoint. [link] August 24, 2009 2:50 PM Quentin said.

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Is crowdfunding legal?

Startup Company Lawyer

The Internet has made it easier for individuals and organizations to raise money for charitable purposes, political campaigns, artists seeking support from fans and various other projects. Furthermore, issuers may not advertise the terms of the offering except through notices that direct investors to the broker or funding portal.

SEC 58
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects.

Customer 156
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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Are they coming from relatively new advertising medium like and NFC Poster? That’s kind of a big deal.

Mobile 112
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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Are they coming from relatively new advertising medium like and NFC Poster? Are they watching television? Are they reading a magazine?

Mobile 117