Remove Advertising Remove Aggregator Remove IPO Remove Social Media
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

article thumbnail

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Social, Facebook, and Twitter referral is meaningful.

Vertical 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). I totally agree and I'd like to add Gary Vaynerchuk's relevant talk about building personal brands in the social media landscape. link] August 24, 2009 2:50 PM Quentin said.

article thumbnail

Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

article thumbnail

How to Write a Business Plan

Up and Running

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? Or perhaps in traditional media? A key component to your advertising plan is your plan for measuring the success of your advertising. Social Media.

article thumbnail

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.

Analytics 133
article thumbnail

Startup Resources

www.vccafe.com

Social Media Tracking/Marketing. analytics for social media and online. social media and email marketing. advertising. aggregation. contextual advertising. Ipoint-Media. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn). CVSDude (svn). github (git only).