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Fundrise CTO: New SQL Tools Lead to ‘Wonderfully Seamless Solutions’

The Startup Magazine

Despite its decades-old roots, SQL is undergoing a renaissance, buoyed by SQL tool advancements in a variety of data-related tools. What Is SQL? SQL is a standardized programming language specifically designed for managing and interacting with relational databases, where information is stored in interrelated tables.

SQL 146
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Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. .

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Multichannel Attribution: How to Measure the Unmeasurable

ConversionXL

You need to prove that your online marketing campaigns drive offline revenue. To evaluate the overall effectiveness of online advertising on offline sales, Darjeeling needed to combine all this data into a single system. That data, in turn, helped them optimize their ad budget and justify greater investment in online advertising.

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. The CXOs have very little of all three factors.

Analytics 159
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. In digital marketing, Phillips outlined myriad use cases for predictive analytics, including the capability to predict: which advertising will be most effective—however you define effective.

Analytics 131