Remove Advertising Remove Algorithm Remove Audience Remove Metadata
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

A dedicated SEO agency will get to know your startup inside out, understand your target audience, and design strategies tailored specifically to suit your needs. Metadata Optimization A proficient SEO agency focuses on metadata optimization which plays a vital role in website rankings.

SEO 88
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

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How SEO Has Evolved Over The Years

Duct Tape Marketing

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, it's searchers, right.

SEO 86
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5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance

Duct Tape Marketing

Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found. Native Advertising. Lack of online visibility makes it even harder for businesses to monetize their content.

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Notes from PluggedIn Ventures Real Time Data, Content, & Analytics Roundtable

David Teten

Algorithmic Content Curation. There was consensus among the panel that strictly algorithmic content curation lacks the je ne sais quoi of human discretion. They utilize algorithmic-based curation methods. There is an algorithmic limit to natural language processing. Data, metadata, etc. reveal patterns.