article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
article thumbnail

An SEO Crash Course For Entrepreneurs

YoungUpstarts

Rank for relevant keywords in your industry and you’ll earn organic leads without tapping into your advertising budget. After you build a clear, functional website, optimize the metadata for SEO. Think of your title tag as a four to five word advertisement for your website. Industry Websites. Google Analytics.

SEO 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SEO Has Evolved Over The Years

Duct Tape Marketing

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] And that's really the biggest change that we see with the evolution that Google's undergone as they switch to AI algorithms.

SEO 88
article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. Not only can a slow site deter customers from using your site, Google’s search algorithm also punishes slow-loading sites by placing them lower in results (due to the poor user experience slow sites can have).

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. Not only can a slow site deter customers from using your site, Google’s search algorithm also punishes slow-loading sites by placing them lower in results (due to the poor user experience slow sites can have).

article thumbnail

5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance

Duct Tape Marketing

Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found. Native Advertising. Lack of online visibility makes it even harder for businesses to monetize their content.

article thumbnail

Notes from PluggedIn Ventures Real Time Data, Content, & Analytics Roundtable

David Teten

Algorithmic Content Curation. There was consensus among the panel that strictly algorithmic content curation lacks the je ne sais quoi of human discretion. They utilize algorithmic-based curation methods. There is an algorithmic limit to natural language processing. Data, metadata, etc. reveal patterns.