Remove Advertising Remove Campaign Remove Customer Remove Sacramento
article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Not just jumping into the tried and true, let's go do social media, let's go do Facebook ads, let's go do you know, video advertising or whatever.

article thumbnail

Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

According to Kotler & Keller, the word “product” also stands for “services, events, people, places, organizations and ideas” These marketing specialists also emphasize the importance of creating experiences for the customers, more than just offering an article, like Walt Disney did with his magical films and theme parks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What You Need to Know About Google Local Services Ads

Duct Tape Marketing

Sacramento, CA. With Local Services, you have the ability to advertise your business on Google and receive leads directly from potential customers. It’s still your job to turn them into customers. Limited wasted time, as customers choose you (no chasing). Current cities include: Phoenix, AZ. Los Angeles, CA.

article thumbnail

15 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. Thanks to Anthony Mancuso, Electricians of Sacramento. #2 I love being able to look at past campaigns, analyze the variables that can be altered, and making the decision what to change on the spot. . #10

article thumbnail

Transform Data's Impact: Pick The Right Success KPI!

Occam's Razor

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105
article thumbnail

Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

He’s got a new book called Talk Triggers: A Complete Guide to Creating Customers with Word of Mouth. But he’s got a new book with the co-author, Daniel Lemin, called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. In this episode the Duct Tape Marketing Podcast, I visit with my friend Jay Baer.

Montana 56