SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

Up and Running

MAY 12, 2020

Protect any intellectual property you may own by applying for copyrights, trademarks, or patents. Build an active online presence (be your own PR person!). Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Create a paid advertising campaign.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

crowdSPRING Blog

DECEMBER 3, 2010

The History of Coca-Cola Print Advertising – [link]. Advertising: Clever Automobile Ads – [link]. 40+ Most Impressive Print Media Advertisements – [link]. The History of Coca-Cola Print Advertising – [link]. 24 Email Newsletters Inspiration For Your Next Campaign – [link].

Social Media 93

Social Media Small Business Design Media 93

Up and Running

SEPTEMBER 8, 2016

Protect any intellectual property you may own by applying for copyrights, trademarks, or patents. Build an active online presence (be your own PR person!). Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Create a paid advertising campaign.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.paulgraham.com

OCTOBER 23, 2010

Oneof the worst things that can happen to a startup is to run into intellectual property problems. As if to emphasize the point, Google never did any advertising. Unless youre in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent,spending a lot on brand advertising is a sign of breakage.

Startup 105

Startup Cofounder Software Stock 105