Remove Advertising Remove Campaign Remove Lead Generation Remove RSS
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Don’t have any?

PPC 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience. Good converged media strategy means the end user wants to consume and partake, meanwhile the brand is getting the benefit of unobtrusive advertising. Link to Case Study: [link].

Media 61
article thumbnail

Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The key to the effectiveness of this approach resides in building the organic side first. 5 Steps to Successful Fac.

article thumbnail

Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

RSS Feeds. --> --> Bookmark FOLIOMag.com. Lead Generation. ADVERTISEMENT. ); ); ); Home » emedia and Technology. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Advertising/Sales.

article thumbnail

Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Lead Generation. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Welcoming New Leads & Customers.

Email 67