Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. The book is available on Amazon, Barnes and Noble and all of your regular channels. And it was great until 2009 came along. (18:57):

Marketing 73

Marketing Differentiation Sacramento Small Business 73

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. Example 4.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

SEPTEMBER 26, 2018

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. Back to Podcast. Transcript. I’ll give you a quick example if I may.

Montana 55

Montana Viral Sacramento Differentiation 55