ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. The team then began producing webinars with affiliate partners to help them drive more sales. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. You should never have a landing page from any sort of paid advertising that doesn’t have great calls-to-action. I’ve had friends who’ve told me, “Why are you advertising on tennis websites?”

Metrics 84

Metrics Startup Churn Rate Forecast 84

Software By Rob

JULY 21, 2011

If you own an application with a recurring pricing model, you need to know your price point and churn rate for each of your plans in order to calculate your LTV. Some larger SaaS firms get their churn below 1% per month (see this post for some average annual churn rates based on SaaS company size). Conclusion.

CPA 73

CPA Churn Rate Customer Acquisition 73