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5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. More words however gives paid advertisers more “real estate” so to speak, to describe the content & reduce friction that comes with earning the click. Numbers are everywhere.

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How to Optimize Videos for Conversions

ConversionXL

Revue is a tool designed to help create email digest newsletters. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Also, it only works on browsers that support Flash. Example: Revue. Video testimonials are among those forms. via a form.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

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