Advertising Clickthrough Differentiation Social Network 
ConversionXL
MARCH 19, 2012
In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. Not necessarily.
Lightspeed Venture Partners
DECEMBER 3, 2010
While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Brand advertising starts to move online, boosting premium display, video and social media.
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