Remove Advertising Remove Cofounder Remove Continuous Deployment Remove Naming
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive.

Demand 167
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Pivot, don't jump to a new vision

Startup Lessons Learned

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Instead, we do everything possible to validate the founders belief. The book takes its name from Steves theory of the four stages of growth any startup goes through. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries. Phases of product & company growth.

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Good enough never is (or is it?)

Startup Lessons Learned

I believe this is one reason why the myth of the dictatorial startup founder has such enduring appeal. In fact, we know so much that we already know what they will care enough about (namely, the product’s quality – as opposed to, say, missing features). Freemium or subscription or advertising? I understand this fear.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. If she is, return the name of the hypothesis she was exposed to before. Return the name of the hypothesis chosen or assigned. Case Study: Continuous deployment makes releases n.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. Case Study: Continuous deployment makes releases n.

SEM 164
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Business ecology and the four customer currencies

Startup Lessons Learned

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer 156