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They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. Thanks to Bret Bonnet, Quality Logo Products ! #20-

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Using Negative Keywords To Attract Highly Qualified Customers

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Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. It prevents shoe-related searches from eating up the budget of our apparel Campaign by blocking those terms.

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