Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

VC Adventure

AUGUST 10, 2010

The roots of Trada can be traced back to a series of conversations Niel and I started having months before the concept of Trada was born. In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company.

Syndication 74

Syndication Syndicate Due Diligence SEM 74

Duct Tape Marketing

AUGUST 11, 2014

But heres the thing  there may be a few that are asking those kinds of question, but most are still asking  How do I get more sales, how do I find more leads, how do I increase my conversion rates?. Facebook look alike audiences  check out Jon Loomers great explanation of this fairly new Facebook advertising option.

Lead Generation 74

Lead Generation B2B Syndication Syndicate 74