Advertising Customer Development Product Development Venture Capital 
David Teten
APRIL 1, 2021
Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. Dan Kozikowski, Partner and Head of Platform, First Mark Capital , said to me, “Firms should match services to the stage-specific needs of companies. Customer Development.
Steve Blank
SEPTEMBER 5, 2018
When Netscape went public, it unleashed a frenzy from the public markets for anything related to the internet and signaled to venture investors that there were massive returns to be made investing in anything internet related. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.
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Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous.
Steve Blank
JULY 30, 2009
And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. As another example, I could see which magazines are on people desks, and that tells me where to advertise.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
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