Advertising Customer Development Product Name Public Relations 
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.
www.rocketwatcher.com
NOVEMBER 8, 2010
Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Rocket Watcher provides a practical look at product marketing for start-ups. April Amrita Reply 13.
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