Both Sides of the Table
MARCH 25, 2016
This is precisely why MakeSpace is growing so rapidly in its core markets: New York, Chicago and Washington DC where they can literally come and pick up your furniture and move it away and you never had to visit a facility and they do this at a cheaper price than incumbents by centralizing the location and thus having cheaper infrastructure costs.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.
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Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Getting educated about advertising, agencies, and. When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia.
Startup Lessons Learned
SEPTEMBER 13, 2010
Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? The PR firm helpfully left out that context.) But is that true?
Startup Lessons Learned
MARCH 4, 2009
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Take a look and let me know what you think.
Hearpreneur
SEPTEMBER 11, 2015
” I say this to myself for my business, a freelance pr and media company called Blitz Public Relations, and I shared with my colleague here at Menorah Park where I work part-time as well as a pr media specialist. Thanks to MJ Pedone, Indra PR ! #25 . “People don’t want to be sold, they want to be helped.”
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