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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Our goal in product development is to find the minimum feature set required to get early customers. What is customer development? Using AdWords to assess demand for your new online.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. In our world, the size (and growth rate) of the market on both sides (advertisers and optimizers) is in the end the competitive advantage.

Stealth 40
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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Up and Running

Twenty-three year-olds in New York City running a small business. John: PR wants some event calendar. The marketing team wants this video. You really need to get with your development team and if you don’t know what the word responsive is, ask them and make them make your website that. Here we are.”

SBA 60
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How to hire a programmer to make your ideas happen

sivers.org

They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” Also important: Only go for providers who have great reviews from many past customers. Decline bids from providers without many great reviews. The translator rejects or approves.