Remove Advertising Remove Differentiation Remove Media Remove Semantic
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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. The All-Seeing Eye – Hardware and storage should be rethought from the ground up in the age of semantic video understanding, and powerful on-device models.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. Google is essentially extracting the key pieces of information from a given organic webpage and populating right on the search result.

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. He wanted Quigo to be in the business of letting advertisers buy directly into the system. We can do better.

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You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis

ConversionXL

Bias can even be present in the results of companies like Reality Mine or Nielsen that use electronic devices that record actual media behaviors instead of attitudes. The presence of the devices themselves may subtly influence the purchase/media choices the respondents make. This is classic artifact yet it’s often overlooked.

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Not All Traffic Is Created Equal

www.pakman.com

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

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28 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

#11- Made it easy to say Photo Credit: Katrina Ferguson I wanted a business name that was strictly five core things: easy to say, easy to spell, catchy/memorable, not my personal name , and available for domain purchase and social media handles. This is what has enabled me to differentiate myself in a homogenous world.

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