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Covid-19 is a marathon, not a sprint, for startups in US, UK and Israel

VC Cafe

The Israeli Innovation Authority (IIA) announced last week an immediate infusion of NIS 500 million (approximately $141 million) to qualifying startups (significant IP, previous funding) and less than 12 months of runway. But as the world is starting to flatten the curves, the economic impact is just beginning.

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How Live-Streaming is Changing Social Media

Duct Tape Marketing

You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

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Expenses You Don't Think of When Starting a Business

Software By Rob

Another thing you’re going to want to budget for is advertising. Budget a certain percent of each project to future advertising. at 3:35 pm @Seb G You point reminds me of something a friend had said when he was talking about his brother who is an attorney that specializes in tech ip. 7 Drew on 01.08.09 8 Seb G on 01.08.09

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How to Use Google Optimize & Tag Manager for Personalization

ConversionXL

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? There are limitations to identifying a visitor’s location based on their IP address. For others, the location-based IP is simply inaccurate, especially if you’re going as granular as a visitor’s city. GIF source ).