Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

OCTOBER 13, 2011

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.).

Public Relations 65

Public Relations Small Business PR Lead Generation 65

Duct Tape Marketing

APRIL 30, 2013

Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. Below are five elements that you should consider to make any form of advertising more effective.

Advertising 73

Advertising Lead Generation Social Network Audio 73

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why.

Media 67

Media PR Marketing Lead Generation 67

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. Related Posts: Are Small Private Social Networks the Next Layer? View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

FEBRUARY 2, 2016

Today, it’s important to consider SEO as an option in parallel with other established lead channels such as Public Relations, Advertising, and Referral Generation. Don’t forget to mine your social networks for potential contributors as well as any local strategic partners.

SEO 28

SEO Dividend Channel Conversion 28