Up and Running

NOVEMBER 2, 2020

Paid search and social media advertising. Most modern advertising platforms — like Google’s and those offered by major social platforms — provide powerful targeting tools that make them effective for construction companies. Email campaigns are a highly efficient tool for staying connected with current clients and potential leads.

Marketing 147

Marketing SEO Advertising Social Media 147

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 64

Sales Lead Generation Marketing Social Media 64

The Startup Magazine

JUNE 1, 2021

Sometimes, attorneys made their presence felt in printed advertisements, such as newspaper ads and billboards. Below are a few of the clever ways family law firms can keep up with these advancements: Hire SEO and Content Marketing Professionals. But this doesn’t mean that traditional advertising is dead.

Marketing 104

Marketing Technical Review SEO Campaign 104

Duct Tape Marketing

MARCH 27, 2018

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. Voila, you have a new lead that you can nurture to a sale.

Aggregator 74

Aggregator Engineer Social Media SEO 74

Duct Tape Marketing

APRIL 26, 2016

I outline all channels in this Lead Generation System post ). My contention is that business should focus on building multiple referral programs and explore ways to use advertising, strategic partnering and even content to amplify their referral channel – less is more! All of a sudden content is making our advertising pay off.

Channel 28

Channel SEO Social Media Advertising 28

Duct Tape Marketing

FEBRUARY 1, 2018

Looking at your website, website’s structure, your SEO plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you’re going to use it to meet some of your business objectives.

Customer 71

Customer Marketing Artificial Inteligence SEO 71

Duct Tape Marketing

JUNE 21, 2017

Below the complete system for turning content into leads. Build a lead generating content upgrade for each piece. Start promoting each piece in advertising and social media (We’ll cover this tomorrow). That’s it – execute on this over the next six months, and you’ll start generating leads.

Social Media 61

Social Media Lead Generation SEO Advertising 61

YoungUpstarts

OCTOBER 1, 2014

Study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers. Create a video (and promote it via YouTube). It doesn’t have to be anything elaborate.

Social Media 187

Social Media Marketing Video Media 187

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). 2) Demand generation. Improve SEO and Traffic. Generate Leads. Nurture Leads. Content marketing objectives tend to fall into 2 categories: 1) Brand engagement.

Demand 65

Demand Tampa Marketing B2B 65

Duct Tape Marketing

JULY 20, 2017

Your company has put effort into marketing to get your visitors to your site, perhaps through pay per click advertising, sending out email campaigns or having a successful social media presence. Lead generation. Registering for a webinar, product launch updates, consultation, competition entry etc. Free Trial.

Sales 48

Sales PPC Lead Generation Mobile 48