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Lack Of Budget And Talent Inhibit Growth Of Digital Marketing In APAC Region

YoungUpstarts

This budget definition includes website development and content, email marketing, search engine optimization, online advertising, social media community management and advertising, amongst others. Singapore – A Bright Spot For Digital Marketing.

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Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part I)

YoungUpstarts

In 2010, IBM released a report titled ‘Capitalizing on complexity, which indicated a survey where 60% or CEO’s listed creativity as the number leadership skill needed over the next 5 years. Leadership. Herding Monkeys – Leadership. Value to its people, value to its customers, and value to its bottom line. And we need them.

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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

Digital marketing publications are considered online mediums that provide unbiased information aimed at educating them on the said subject matter by exhibiting certain thought leadership behaviors when it comes to digital marketing trends. It is a platform where you can hire freelance writers from Singapore. 8: Digiday. 10 : Hootsuite.

Marketing 206
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

Classes on growth hacking are being taught in Singapore. Deloitte’s Shift Index , which tracks economic competitiveness, has shown a long-run decline in a firm’s ability to retain market leadership. Paid advertising channels follow the same pattern. The buzz on “growth hacking” has spread all across the world.

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Can You Really Overhaul A Nation’s Customer Service Culture?

YoungUpstarts

Because Singapore had blazed the trail before them. And so, starting with its Changi Airport and expanding to businesses throughout the nation, Singapore set out to become the uplifting service capital of the world. For Singapore and Mauritius, the literal survival of their citizens depended on their making a change.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! You can see the company’s marketing strategy spans television and other offline advertising, including retail. Action #2: Aligning Metrics & Leadership Altitude. The end result was just five slides.