Advertising Metrics Product Name Term Sheet 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for the Product Marketing group.
reidhoffman.org
NOVEMBER 12, 2013
But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Show your product rather than saying you intend to build a best-of-breed product.
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