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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. I grew up on a dairy farm in rural New Hampshire.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Advertising/Sales. Advertising Systems. New Hampshire.

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Why Nuance Is Giving It Away

www.businessweek.com

Daniel Ives, a managing director at investment bank FBR Capital Markets ( FBRC ) , estimates that Nuance’s revenue from mobile software will double, from about $250 million today to $500 million, over the next three to four years. Kharif is a reporter for Bloomberg News and Bloomberg Businessweek in Portland, Ore. Advertising.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. New Hampshire. New Jersey. New Mexico. New Hampshire.