Remove Advertising Remove Product Name Remove Technical Review Remove Term Sheet
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. It will cost you your job.” That kind of accountable.

article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. Is it a technology advantage?