Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

VC Adventure

APRIL 8, 2010

Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. Niel Robertson, the CEO of Trada, wrote one of the best articles that I think I’ve read on the subject of stealth on the Trada blog that further describes our thought process around operating the business stealthfully for a number of months.

Stealth 81

Stealth SEM Portfolio Operations 81

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. Now were not exactly in stealth-mode - weve pitched at Techcrunch - but Id rather not go dancing in my competitors faces.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

MAY 15, 2010

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

VC Cafe

SEPTEMBER 27, 2010

Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. Innovid raised $4.1 calcalist ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

VC Cafe

JULY 6, 2010

The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. Given that Sequoia is also invested in Kenshoo for SEM campaign management, we can help but wonder if the fund is doubling down on advertising management solutions?

Private Equity 98

Private Equity Venture Capital Equity 98

VC Cafe

JULY 6, 2010

The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. Given that Sequoia is also invested in Kenshoo for SEM campaign management, we can help but wonder if the fund is doubling down on advertising management solutions?

Private Equity 98

Private Equity Venture Capital Equity 98