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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Oct, 2010 at 9:39 am A comment and a question.

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].