Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
One other basic metric I’d add is “Cost per channel (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Rocket Watcher provides a practical look at product marketing for start-ups. Good post, -Hakan [link] aprildunford Reply 13.
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