Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. Rymatech Reply 13.
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