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A real Customer Advisory Board

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. Many companies seek to involve customers directly in the creation of their products.

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground.

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Vision versus Hallucination – Founders and Pivots

Steve Blank

He turned his PhD thesis into a killer product, got it funded and now was CEO of a company of 30. It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. And that’s where the problem was. he’d declare. “We

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The lean startup @ Web 2.0 Expo (and a call for help)

Startup Lessons Learned

If youre interested in being part of my "customer advisory board" for this presentation, please get in touch. Eric, if youre looking for any help as a "customer advisory board", Id love to do anything I can to help. Hey Someone else who is extending the agile/lean approach beyond just developing software.

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Embrace technical debt

Startup Lessons Learned

The human tendency to moralize about debt affects engineers, too. Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. Establish a customer advisory board.

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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.